报告显示 我国2016年移动视频购物销售额增长174%

China's online shopping via mobile videos saw improved sales last year with a growing number of young consumers, a report showed recently.

近日的一份报告显示，随着年轻消费者数量的增加，我国通过移动视频进行的在线购物的销售额有所增长。

Sales volume of mobile video shopping grew 174% year-on-year, according to the report released by the Ministry of Commerce.

根据商务部发布的这份报告显示，移动视频购物销售额同比增长174%。

Traditional TV shopping saw sales fell. The country's 34 TV shopping enterprises only made 36.6 billion yuan last year, down 8%.

而传统电视购物销售额则出现了下滑。去年，我国34家电视购物企业的销售总额仅为366亿元，同比下降8%。

China had over 75 million registered users of TV shopping services at the end of 2016, up more than ten percent year on year.

2016年底，我国电视购物服务注册用户人数突破7500万，同比增幅超过了10%。

The report predicted that video shopping in China will see more integration of different platforms, more social-networking functions and more customized services.

报告预计，我国视频购物将出现更多不同平台间的融合，具备更多社交网络功能及更多定制服务。